Titolo | Reading |
Agenzia | AMV BBDO |
Campagna | Irresistible Reads |
Cliente | Mars, Inc. |
Marca | GALAXY® |
Data di Prima Diffusione/Publicazione | 2014 / 2 |
Settore | Cioccolata, Barrette, chewing-gum |
Trama | Our modern GALAXY® heroine enjoys a Kindle e-book in a favourite spot, while a piano is being played peacefully in the background. The quiet is interrupted by a group of rowdy revellers, who have clearly walked into the wrong place. Our GALAXY® girl, annoyed at the disruption, spots her bar of chocolate and has an idea. She walks over to the piano player, who graciously gives up his seat. She sits down and begins to play. Badly. The unashamedly rubbish “music” brings the intruding crowd to their senses and they depart, leaving the remaining customers in peace and our heroine to return to her e-book and bar of GALAXY®. |
Tipo di Media | Televisione |
Lunghezza | |
Casa di Produzione | Ridley Scott Creative Group |
Post Production | Ridley Scott Creative Group |
Creative Director | Michael Jones |
Creative Director | Adam Whitaker |
Creative Director | Charlotte Adorjan |
Account Planner | Sarah Sternberg |
Account Planner | Sophie Lewis |
Account Manager | Katy Davis |
Account Manager | Reiko Bridge |
Account Manager | Amy Tippen |
Account Manager | Nancy Fuller |
Agency Producer | Yvonne Chalkley |
Agency Producer | James Robley |
Media Agency | MediaCom |
Media Planner | Kate McAllister |
Director | Jim Field Smith |
Photographer | Jason Hindley |
Advertising Manager | Emma Thornton |
Advertising Manager | James Stiller |
Producer | Sookie Foster |
Editor | David Webb |
Direttore della fotografia | Nanu Segal |