| Titolo | She'll Learn |
| Agenzia | AMV BBDO |
| Campagna | Because I Am A Girl |
| Cliente | Plan International |
| Marca | Plan International |
| Data di Prima Diffusione/Publicazione | 2012 / 9 |
| Settore | Fondazioni caritatevoli, Volontariato |
| Trama | The first of the two films is shot by Sara Dunlop of Rattling Stick in a documentary-style, and features Sunshine, a young girl who was living with her family in the street slums of the Philippines’ capital of Manila. (Subsequent to the filming of the ad, Sunshine and her family were rehoused and provided with financial support for food and education by a local government agency.) |
| Problema | Thursday 11th October 2012 is the first-ever UN recognised International Day of the Girl, and the objective of the campaign - ‘Because I Am A Girl’ – is to persuade millions of people worldwide to raise a virtual hand in support of the movement to demonstrate to the UN on that day that the issue deserves to be prioritised. |
| Tipo di Media | Televisione |
| Più informazioni | http://www.raiseyourhandnow.com |
| Audio Post Production | 750mph |
| Post Production | Finish TV |
| Casa di Produzione | Rattling Stick |
| Post Production | The Lab |
| Photographer | Emma Hardy |
| Director | Sara Dunlop |
| Agency Producer | Sophie Delaney |
| Agency Producer | Angela Elini |
| Account Manager | Anne Benveniste |
| Account Manager | Helen Rae |
| Account Planner | Katie Dallas |
| Account Planner | Tom Johnstone |
| Art Director | Adam Whitaker |
| Art Director | Michael Jones |
| Copywriter | Charlotte Adorjan |
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