| Titolo | Malaco secret candy compartments |
| Agenzia | King |
| Campagna | Malaco secret candy compartments |
| Cliente | Malaco |
| Marca | Malaco secret candy |
| Posted | Novembre 2016 |
| Settore | Candies |
| Trama | In Sweden, kids are only allowed to eat candy on Saturdays. So if Swedish parents crave sugary snacks during the week, they have to hide them from sight. A sweet opportunity for bonbon brand Malaco, which launched a collection of objects with secret candy compartments. Everyday items such as books, tin cans, clocks and even a globe were made with hidden candy caches. They were a huge hit with grown-ups. With kids, not so much. |
| Tipo di Media | Televisione |
| Creative Director | Frank Hollingworth |
| Copywriter | Hedvig Hagwall Bruckner |
| Art Director | Lotta Ågerup |
| Account Supervisor | Sunit Mehrotra |
| Account Manager | Lena Ivarsson |
| Account Planner | Per Wilson |
More Work
SEE ALLLiving Sleepers
- MARCA:
- Clas Ohlson
- AGENZIA:
- King
Memory Lane
- MARCA:
- The Swedish Brain Foundation
- AGENZIA:
- King
Winter Wonderland
- MARCA:
- Clas Ohlson
- AGENZIA:
- King
Together against cancer
- MARCA:
- Swedish Cancer Society
- AGENZIA:
- King
#metoo
- MARCA:
- Childhood Foundation
- AGENZIA:
- King
Are you really at home when you’re home?
- MARCA:
- Clas Ohlson
- AGENZIA:
- King