The National Lottery - "Heroes Return"

AMV BBDO

AMV BBDO London, Regno Unito

56610

Questo spot fa parte della collezione ACT Responsible

Marca: The National Lottery
Paese: Regno Unito

Cliente: Camelot Group

Titolo	Heroes Return
Agenzia	AMV BBDO
Campagna	Hero’s Return
Cliente	Camelot Group
Marca	The National Lottery
Data di Prima Diffusione/Publicazione	2012 / 3
Settore	Intrattenimento vario
Slogan	Life changing.
Trama	Shot next to an army base in South East Asia, the tense and emotional film centres on an elderly man standing at the centre of a jungle battle field as war is waged around him. Mortars explode, machine guns fire rings out, planes fly overhead, and enemy soldiers run screaming towards us as our hero, who, dressed in modern clothes, stands watching the scene unfold. In the preceding moments he walks through WW2 jungle camp, lost in thought, before the chaos of battle commences. In a moving final scene, as memories of the battle fade, we see that ‘Jack’ is visiting a war cemetery, paying his respects to fallen friends and laying to rest the ghosts of his memories.
Filosofia	To change the frame of reference that people currently have from thinking TNL Good Causes = fancy opera houses and pointless arts grants; to genuinely “life changing” good causes.
Tipo di Media	Televisione
Audio Post Production	Factory Studios
Account Planner	Alaina Crystal
Account Planner	Emily Harlock
Account Planner	Michael Lee
Art Director	Adrian Rossi
Copywriter	Alex Grieve
Advertising Manager	Harriet Belsey
Advertising Manager	Paula Withell
Advertising Manager	Matthew Godfrey
Advertising Manager	Richard Bateson
Account Manager	Sarah Douglas
Account Manager	Lee Simpson
Account Manager	Kate Edwards
Account Manager	Robyn Puttergill
Account Manager	Lizzie Edwards
Agency Producer	Olly Chapman
Media Planner	Simon Jenkins
Director	John Hillcoat
Photographer	Roland Neveu
Production Company Producer	Malarchy MacAnneny
Post Production	The Mill London