Michael Lee
Chief Strategy Officer at VCCP
New York, Stati Uniti
TitoloIntercom
Agenzia
Campagna Math is Power
Cliente National Action Council for Minorities in Engineering
Marca NACME
Data di Prima Diffusione/Publicazione 2001 / 7
Settore Enti/Istituzioni/Organizzazioni no-profit
Slogan Math is Power
Trama In these humorous, irreverent ads, office workers interact and refer to each other by names which provide their math educational pedigree and background. The more senior and well paid executives have obviously studied math throughout high school and college while the more junior, administrative staff stopped taking math classes much earlier in high school.
Filosofia NACME (the National Action Council for Minorities in Engineering) has provided leadership and support for the national effort to increase the representation of successful African American, American Indian and Latino women and men in engineering and technology, math- and science-based careers. By showing the hierarchical work structure we were able to visually show how having this level of knowledge and learning is key to having more options in life: better jobs, better housing and a better life.
Problema Only 15% of all American students and 6% of minority students graduate from high school with the four year sequence of math and science courses needed to begin a science-based course of study in college. This can significantly limit their college cirriculum and long term career options. We needed to inspire and convince students to continue studying math and science throughout high school, instead of opting out.
Tipo di Media Televisione
Lunghezza
Market Stati Uniti
Executive Creative Director
Creative Director
Art Director
Copywriter
Director
Casa di Produzione
Editing Company

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