Mauricio Meza

Mauricio Meza

Creative Director / Comms Planning Director at -
Lima, Perú

Riassunto

With more than twenty years of experience in ATL, BTL, digital media and internal communication, he has worked in Perú and México developing marketing strategies and campaigns for brands at a local and regional level (Andean Region / Central America and the Caribbean) for brands like P&G, Mabe, Mead Johnson, Red Cross, Sunat, Nestlé, Kimberly Clark, Antamina, Farmacia Universal, Kraft Foods, McDonald´s, Greenpeace, among others.

His work has been recognized at advertising festivals such as Cannes, London International Awards, Ojo de Iberoamérica, FIAP, Círculo de Oro México, Festival El Sol, among others.
He has also participated as a jury qualifier at festivals such as The New York Festivals, Eagle Awards Mexico, Ad Stars Busan-Korea, Dial de Oro, Lima-Peru, Wina Festival and AdForum PHNX.

He is a professor of the Peruvian University of Applied Sciences (UPC), where he teaches Advertising copywriting, Creative Advertising Foundations and Strategy for Non-Traditional Media in the Communication and Advertising career.

Languages
  • Inglese - Pro
  • Spagnolo - Native

Positions

Creative Director
EXE
Perú
September 2022 - Present (1 anno 9 mesi)
Creation and development of strategies and Integrated media communication campaigns.
Clients: Magitek World, Caferma, Farmacia Universal, Sunat, among others.
Creative Director/Communications Advisor
Meta Comunicaciones - CIA Minera Antamina
Perú
2018 - 2020 (2 anni)

Other professional activities

Universidad Peruana de Ciencias Aplicadas (UPC), Lima

Professor
March 2017 - Present (7 anni 3 mesi)
He is a professor of the Peruvian University of Applied Sciences (UPC), where he teaches Advertising copywriting, Creative Advertising Foundations and Strategy for Non-Traditional Media in the Communication and Advertising career.

PHNX 2023

Awards Jury Member

The New York Festivals

Awards Jury Member 2012

WINA Awards Festival

Awards Jury Member 2023

MAD STARS, Busan

Awards Jury Member 2017 - 2015 - 2013

Eagle Awards, México

Awards Jury Member 2001

Dial de Oro, Perú

Awards Jury Member 2008

PHNX 2024

Awards Jury Member

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