Shanghai Blood Center - "A drop of possibilities"

McCann Health Shanghai, Cina

Premi

2187

Questo spot fa parte della collezione ACT Responsible

Marca: Shanghai Blood Center
Paese: Cina

Cliente: Shanghai Blood Center

Titolo	A drop of possibilities
Agenzia	McCann Health
Campagna	A drop of possibilities
Cliente	Shanghai Blood Center
Marca	Shanghai Blood Center
Data di Prima Diffusione/Publicazione	2021 / 4
Settore	Blood/Organ Donation
Trama	A drop of possibilities Your blood will make a difference to other’s lives. Please give blood now.
Filosofia	The idea Our idea was to create an impact using a drop of BLOOD. We filled the blood with rael life stories that show how blood donation can change lives and create endless possibilities for others, and themselves. The Craft: We crafted the posters using highly detailed 3D model renderings. We turned real life stories into ‘liquid’ to create the form of blood. Then we turned them into dynamic sculptures to enhance the details. Both the character and sculpture are based on the ancient Chinese style of Qidiao — art made with carved lacquer.
Problema	Blood is in great demand, especially during COVID. But due to quarantine and safety concerns, blood donations have dropped rapidly. Many people are also not willing to give blood because they can’t see the outcome of their actions, or don’t think the problem concerns them. How could we increase blood donation in Shanghai at this difficult time?
Tipo di Media	Digital Billboard/Poster
Lunghezza	36 seconds
Executive Creative Director	Pierre Loo
Creative Director	Tommy Cheung
Creative Director	Samson Du
Art Director	Jerry Lee
Art Director	Tracy Tang
Art Director	Jai-Jun Sun
President	Connie Lo
Global Chief Creative Officer	Matt Eastwood
Account Director	Elaine Gao
Account Manager	Mandy Zhou