| Titolo | Refresh your Music, Refresh Your Nights |
| Agenzia | LePub / BBH Singapore / Leo Burnett Vietnam |
| Campagna | Refresh your Music, Refresh Your Nights |
| Cliente | Heineken |
| Marca | Heineken |
| Posted | Ottobre 2022 |
| Settore | Liquori/Aperitivi |
| Trama | HEINEKEN® has teamed up with world-famous electropop duo The Chainsmokers to launch its “Refresh Your Music, Refresh Your Nights” campaign in Asia. The cross-genre, cross-culture platform allows fans of different cultures, tribes and music preferences to come together to expand their music tastes. Launching Asia-wide, the Refresh Your Music, Refresh Your Nights campaign was developed by Le Pub, BBH Singapore, Leo Burnett Vietnam and Leo Burnett Malaysia, while Iris Singapore led the regional PR and influencer strategy. In collaboration with The Chainsmokers, the campaign features four local artists – two from Vietnam and two from Malaysia who will refresh The Chainsmokers’ hit songs in their own distinctive style. The four local artists selected are Thu Minh and Karik from Vietnam and Yunohoo and NYK from Malaysia. “We are thrilled to be a part of HEINEKEN®’s Refresh Your Music, Refresh Your Nights campaign. We have always believed that music has the power to break any barriers, and that is why this campaign resonatedwith us. We are excited to perform with some of the most well-loved artists from the region and introduce people to new genres of music,” says The Chainsmokers. By refreshing these popular songs, HEINEKEN® hope to introduce more fans to broader musical genres. As the campaign’s grand finale, The Chainsmokers will headline a pair of concerts in Asia for fans alongwith the four local artists. The first concert will be held on 9 December in Genting Highlands, Malaysia, and the second will be held on 10 December in Ho Chi Minh City, Vietnam. On both occasions, the local artists will perform their refreshed renditions alongside The Chainsmokers. Fans in Malaysia can experience the Playlist Refresher on Spotify hosted on The Refresh Hub, which allows them to co- create a playlist with a friend to discover new genres of music. The Playlist Refresher injects your friends’ musical tastes into your chosen playlist, and vice versa, taking you both out of your music bubbles. By making music discovery more social again, the Playlist Refresher will refresh your music, as well as your friendships. Fans in Vietnam can experience the Refresh Playlist on Spotify hosted on The Refresh Hub which allows them to select a genre of music and refresh it by blending it with another genre. These ‘blended’ playlists such as Razz (jazz + rap), Hip-Pop (hip-hop + pop), and Punk-Pop (punk + K-pop) are designed to open people’s minds and get them out of their bubbles through the lens of music. Fans can also register for concert tickets, stay updated on the event's latest news or vote for their favourite refreshed rendition by the local artists on the Refresh Hub. Selected lucky winners will stand a chance to win a VIP event experience. “With the Refresh Your Music, Refresh Your Nights campaign, we want to echo HEINEKEN®’s belief that life tastes better with an open mind, whether it is in social situations or music tastes. We are very excited to have The Chainsmokers and four equally talented Asian artists come together to create this music experience for HEINEKEN® fans,” says Rajeev Sathyesh, HEINEKEN® Brand Director (APAC). In the lead-up to the concerts, music fans in Vietnam can look forward to a host of activities to keep them engaged. For those who are unable to head down to concert in Vietnam, the Refresh Hub will livestream the concerts for everyone to enjoy. For the latest updates on the campaign, follow HEINEKEN® on Instagram and Facebook. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| PR | Iris Worldwide |
| Global Senior Director Heineken® Brand | Bram Westenbrink |
| Brand Director | Rajeev Sathyesh |
| Heineken® Global Digital Development Manager | Pearly Lim Mei Sze |
| Global Communication Manager Heineken® Brand | Tanya Lubis |
| Heineken® Global PR Lead | Jonathan OLone |
| Heineken® APAC Business Development and Trade Marketing Manager | Josephine Tang |
| Global CEO of Le Pub | Bruno Bertelli |
| Executive Creative Director APAC | Cyril Louis |
| International Coordination Creative Director | Guy Lewis |
| Associate Creative Director Publicis Italy | Livio Gerosa |
| Chief Client Officer | Anthony Wong |
| Global Business Director | Elianne Vermeulen |
| Global Business Director | Natalie Hellon |
| Global Senior Account Director | Francesca Baldrighi |
| Chief Strategy and Innovation Officer | Charles Laporte Aust |
| Global Director Experience and Innovation | François Rousseau |
| Global Strategy Director | James Moore |
| Chief Creative Officer | Sascha Kuntze |
| Group Creative Directors | Gaston Soto |
| Group Creative Directors | Nikhil Panjwani |
| Art Director | Christine Lim |
| Business Director | Manavi Sharma |
| Senior Account Executive | Angel Fadila |
| Strategy Director | Ruth Lim |
| Strategist | Cheryl Koh |
| Head of Production | Wendi Chong |
| Production Company Producer | Derri Ng |
| Senior Animation Artist | Beverly Ng |
| Chief Executive Officer (CEO) | Kate Bayona - Garcia |
| Group Managing Director of Communications | Anish Kotian |
| Deputy Managing Director | Simon Breen |
| Chief Creative Officer | Paolo Garcia |
| Executive Creative Director | Chandu Rajapreyar |
| Associate Creative Director | Yen Dang |
| Associate Creative Director | Raven Ngo |
| Associate Creative Director | Linh Le |
| Art Director | Kit Tik |
| Art Director | Danielle Tingcungco |
| Art Director | Marvin Ramos |
| Copywriter | An Tran |
| Copywriter | Chau Huynh |
| Copywriter | Duyen Phan |
| Account Director | Vu Tuan Thanh |
| Senior Account Manager | Tracy Thu Tran |
| Senior Account Manager | Phung Vo |
| Senior Account Executive | Huong Le |
| Account Executive | Ngoc Tram Tran |
| Account Assistant | Van Anh Pham |
| Account Assistant | Vo Huynh Hoang Nhi |
| Strategist | Tim Denley |
| Chief Creative Officer | Emir Shafri |
| Executive Creative Director | Iska Hashim |
| Associate Creative Director | David HK Tan |
| Sr. Copywriter | Vickknesh Raj |
| Designer | Diyana Yusof |
| Chief Strategy Officer | Andrew Michau |
| Managing Director | Firzan Mulafer |
| Business Director | Irene Kuan |
| Jr. Copywriter | Jing-Jie Chang |
| Account Manager | Cheryl Pinto |
| Chief Technology Officer | Robin Sue |
| Executive Digital Producer, Prodigious | Gensy Chong |
| Digital Producer, Prodigious | Eting Chang |
| Technical Manager, Prodigious | Aaron Woon |
| Image Design | Le Cube |
| Director | Ralph Karam |
| Executive Producers | Gus Karam |
| Executive Producers | Fernanda Soma |
| Executive Producers | Eva Amuchastegui |
| Executive Producers | Yanyie Tran |
| Line Producer | Sofia Arissian |
| Line Producer | Eric Zheng |
| Animation Director | Federico Radero |
| Art Director | Santiago Oddis |
| Illustrator | Lucas Andreu |
| Illustrator | Gianluca Patti |
| Illustrator | Emilia Calvo |
| Illustrator | Alejandro Durty Gonzalez |
| Illustrator | Jose Elgueta |
| Illustrator | Nahuel Sagarnaga |
| Illustrator | Juan Barabani |
| Illustrator | Nahuel Rollan |
| Compositing Supervisor | Adrián Mirandeborde |
| 3D Modeling/Shading/Lighting | Lui Nogueira |
| 3D Modeling/Shading/Lighting | Fernando Lamattina |
| 3D Modeling/Shading/Lighting | Agostina Carrera |
| 3D Modeling/Shading/Lighting | Leo Dias |
| 3D Modeling/Shading/Lighting | Juan-Martin Miyagui |
| Clean-Up Supervisor | Laura Desmery |
| Clean up | Appétit |
| Clean up | Facundo García |
| Clean up | Juan Natch |
| Clean up | Julieta Soloaga |
| Clean up | Melisa Pighin |
| Clean up | Clara Chini |
| Clean up | Marcela Chiban |
| Clean up | Nicolas Quintar Riboli |
| Production | FINAL FRONTIER |
| Sound Production | MassiveMusic |
| Global Director of Clients Partners | Luc Van Stiphout |
| Senior Consultant | Edo van Duijn |
| Senior Account Director | Anjali Nazarenko |
| Account Director | Ella Chevasco |
| Account Manager | Tristan Leopold |
| Creative Music Producer | Friso Hoekstra |
| Music Curator | Emilie Kannekens |
| Music Curator | Casper Nederhand |
| Digital Producer | Digitas Vietnam |
| General Manager | Julian Brzoska |
| Technical Director | Vo Hoang Nguyen |
| Technical Project Manager | Luong Chi Cuong |
| Technical Executive | Ho Minh Duc |
| Data Analytics Manager | Nguyen Tuan Anh |
| Managing Director | Andy Cairns |
| Executive Creative Director | Cristina Sanchez |
| PR Account Director | Khushboo Tanna |
| Content Strategy Director | Yingting Low |
| Creative Team | Miguel Escobar |
| Creative Team | Daniel Aung |
| Social Media Manager | Jasmine Yeo |
| PR Executive | Sharanjeet Kaur |
| Media Director | Dentsu |
| Global Client Director | Kate Hinz |
| Global Account Director | Cyrielle Eutrope |
| Global Strategic Digital Director | Ricardo Lopes |
| Global Strategy Partner | Richard Wright |
| Senior Global Account Manager | Maria Lekka |
| Senior Campaign Manager | Lisa Van Vliet |
| Global Client Manager | Tijana Vukovic |
| Digital Campaign Manager | Yuxun Zhang |
| Digital Trader | Teddy Tan |
| Digital Campaign Executive | Martina Di Marzio |
| Chief Commercial Officer | Alexander Veltman |
| Chief Creative Officer | Eldin Fetahovic |
| Chief Production Officer | Fikret Fetahovic |
| Project Manager | Arnaud Muller |
| Post Produzione | Lina Joukhadar |
| Digital Producer | Anna Potashkina |
| Dynamic Templater and Editor | Gerard Milling |
| Dynamic Asset Manager | Daria Iakovenko |
| Dynamic Asset Manager | Daan Specht |
| Global Account Director | Wayne Cowden |
| Creative Director | Justin Cheong |