| Titolo | Beware the Octocurse |
| Agenzia | Grey London |
| Campagna | Octocurse |
| Cliente | People for the Ethical Treatment of Animals PETA |
| Marca | PETA |
| Data di Prima Diffusione/Publicazione | 2022 / 10 |
| Settore | Enti per la difesa dell'ambiente, degli animali |
| Trama | Octopuses are beautiful creatures. They’re seen as "Einsteins of the sea”. They also feel joy and excitement as well as pain and fear. But there are plans to build the world's first octopus farm in Gran Canaria. The problem is charities often have a finger waggy tone of voice. So how do you challenge people to rethink eating octopus without feeling like it’s yet another charity telling you off? Easy. We told the truth. We told people the octopus is cursed. We created a 360 campaign of guerrilla posters, memes, QR codes revealing secret menus on octopus serving restaurants, warning stickers on octopus products, and a very real film showing the very real effects of eating octopus all as a reminder for people to stay human and not eat octopus. |
| Tipo di Media | Billboard |
| Lunghezza | |
| Casa di Produzione | Biscuit Filmworks UK |
| Audio Post Production | 750mph |
| Advertising Manager | Elisa Allen |
| Advertising Manager | Vanessa Johansson |
| Global Chief Creative Officer | Javier Campopiano |
| President | Laura Jordan Bambach |
| Chief Creative Officer | Laura Jordan Bambach |
| Executive Creative Director | David Wigglesworth |
| Art Supervisor | Costanza Rossi |
| Creative Director | Cesar Herszkowicz |
| Chief Strategy Officer | Raquel Chicourel |
| Account Planner | Asad Shayk |
| Managing Director | Jonny Tennant-Price |
| New Business Lead | Katherine Goodale |
| Group Business Director | Ayesha Datoo |
| Executive Producer | Maxine Hose |
| Agency Producer | Anthony Borkett |
| Designer | Stuart Leung |
| Production Company Producer | Kwok Yau |
| Executive Producer | Samantha Chitty |
| Managing Director | Rupert Reynolds-Maclean |
| Executive Producer | Rupert Reynolds-Maclean |
| Head of Production | Polly Du Plessis |
| Production Manager | Thom Green |
| Director | Jeff Low |
| Direttore della fotografia | Matthew Emvin Taylor |
| Production Designer | Lucie Red |
| Editing Company | Shift Post |
| Post Produzione | Untold |
| Editor | Saam Hodivala |
| Colorist | Julien Alary |
| Special Effects / VFX | Alex Kulikov |
| VFX Artist | Michael Korniltsev |
| VFX Artist | Felicia Petersen |
| VFX Artist | Lucas Girault |
| VFX Artist | Lewis Hodd |
| Executive Producer | Ian Berry |
| Production Company Producer | George Reid |
| Creative Director | Alexandru Vasile |
| Creative Director | Cameron Sutherland |
| Head of Design | Sunir Patel |
| Production Company Creative Director | Ben Cronin |