Titolo | Maria |
Agenzia | Different |
Campagna | Pixel Portraits |
Cliente | ACRA |
Marca | ACRA |
Posted | Febbraio 2022 |
Settore | Enti/Istituzioni/Organizzazioni no-profit |
Trama | Starting with data about human trafficking, the campaign uses a very powerful visual expedient: pixelating some female portraits of woman victims of slavery in the same corresponding percentage of their dramatic situation: if 70% of victims are women, then 70% of their face has been pixelated. This will be the most effective way to witness the progressive loss of identity. |
Tipo di Media | Case Study |
Lunghezza | |
General Manager | Luca Cavalli |
Chief Creative Officer | Francesco Guerrera |
Media Director | Fabio Rizzolini |
PR Director | Simone Contini |
Production Director | Giorgia Favaretto |
Associate Creative Director | Veronica Maggi |
Associate Creative Director | Roberto Ferrario |
Graphic Designer | Stefania Masiero |
Motion Graphics Designer | Federica Schirru |
Event Manager | Alessandro Rizzardi |
Production Manager | Diego Donetto |
Photographer | Stefano Rosselli |