Alexandre Scaff
Creative Director at São Paulo
São Paulo, Brasile
TitoloThe World's Longest Phone Hold Time
Cliente Bradesco Seguros
Marca Bradesco Seguros
Data di Prima Diffusione/Publicazione 2015 / 1
Trama
Bradesco Seguros. The largest insurance company in Brazil.
It is the story that Bradesco Seguros had and was left hanging on the phone, next to the customer, with the customer service of his not being able to speak, a fictitious company. She needs a simple winch for her car.
We made a special intervention during those classic programs of "one hour of music, without commercial exchanges" that have all the radios in their schedule. So to appropriate these songs of ours as if they appropriated our idea.
And they will play songs used on hold as classics by almost every insurance carrier.
Tipo di Media Radio
Lunghezza
Copywriter

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