Samantha Marion
Media Director at DonerNorth
Toronto, Canada
TitoloESCape Abuse
Agenzia
Campagna ESCape Abuse
Cliente Interval House
Marca Interval House
PostedNovembre 2021
Settore Enti/Istituzioni/Organizzazioni no-profit
Trama During COVID-19, domestic violence has risen by 30%. Women are trapped in their homes with their abusers, and the isolation makes it even harder to get help.So Interval House decided to reach women in the one place they can get away from their abusers’ constant monitoring – online.We created a Lifestyle website that can save lives.At first, “The Way to Live: A Style Guide for the Modern Woman” looks like any other beauty and fashion site. But hold down the ESCAPE key and it changes to “The Way to Leave: An Escape Plan for the Abused Woman”.This secret site contains everything a woman needs to know to leave safely. But because it looks like “just another lifestyle site”, her abuser will never suspect a thing.In the darkest days of lockdown, we reached women without alerting their partners, and helped them escape abuse.
Problema Interval House Women’s Shelter is committed to helping victims escape domestic abuse and live free of violence.
Tipo di Media Sito Internet
Chief Creative Officer
Executive Creative Director
Art Director
Executive Creative Director
Copywriter
Art Director
Vice President (VP)
Integrated Production
Integrated Producer
Photographer
Studio Manager
Director Jan Kanhai
Digital Production Jan Kanhai
Front End Developer
President
Account Director
Account Manager
Strategist
Group Media Director
Associate Media Director

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started