Pieter Snyman
Direttore della fotografia at Stink Films
London , Regno Unito
TitoloMechanic Mindset
Agenzia
Campagna Mechanic Mindset
Cliente eBay
Marca eBay
Data di Prima Diffusione/Publicazione 2022 / 5
Settore Online Auction
Filosofia It started with a quick jump-start on your drive. Then you fitted your own roof box. Next thing you know, you’re drilling holes in your choux buns with the precision of an F1 engineer. That’s the Mechanic Mindset.

eBay is bringing a fresh voice to their car parts and accessories offering with a new campaign from McCann London. The campaign follows three characters, Sam, Seb, and Toby, as they turn everyday scenarios into an opportunity to showcase their mechanic prowess.

eBay believes there’s a better way to look after your car. Whether you’re a first-time car owner or a veteran motorhead, you can fix, upgrade, and maintain your vehicle for less with eBay.

In the 30” hero VOD and four 15” YouTube ads, we pull the shutters up on three home mechanics with an empowered mindset, using mechanic’s tools to perform everyday tasks: jacking up the sofa to find the remote, buffering bright red welly boots and whacking big rims on a buggy.

The work was directed by Josh Cohen and produced and edited at Craft London. The creative was written and art directed by Richard Morgan and Christopher McKee and produced by Chloe Brown.
Tipo di Media Televisione Interattiva
Lunghezza
Chief Marketing Officer (CMO)
Advertising Manager
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Advertising Manager
Chief Creative Officer
Chief Creative Officer
Chief Strategy Officer
Creative Director
Creative Director
Senior Creative
Senior Creative
Global Business Lead
Managing Partner
Business Director
Account Director
Strategy Director
Strategy Director
Project Director
Project Director
Project Manager
Account Associate
Head of Design
Designer
Designer
Media Agency
Casa di Produzione
Head of Integrated Production
Executive Producer
Senior Producer
Producer
Production Assistant
Implementation Director
Implementation Manager
Senior Print Producer
Integrated Producer
Digital Retoucher
Digital Retoucher
Artworker
Creative Researcher
Direttore della fotografia
Director
Production Manager
Assistant Director
Art Director
Casting
Editor
Editor
Head of Post Production
Post-production Producer
VFX/Post Production
VFX Lead
Colorist
Footage No.8
Color Producer
Sound Mix and Design
Executive Sound Producer
Sound Designer
Sound Producer

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