| Titolo | Pronoun Plates |
| Agenzia | GUT |
| Campagna | Pronoun Plates |
| Cliente | Lyft |
| Marca | Lyft |
| Data di Prima Diffusione/Publicazione | 2021 / 10 |
| Settore | Turismo/Viaggi e Trasporto |
| Filosofia | October 20 is International Pronouns Day. To celebrate, Lyft is launching an awareness campaign in partnership with several LGBTQ+ artists. Each artist created license plates featuring custom art and the artist’s personal pronouns. The “Pronoun Plates'' designs reflect the artists’ relationships with their own pronouns. The campaign includes short films with a few of the artists discussing their designs and telling their own stories. |
| Tipo di Media | Integrated Media/360 Activation |
| Lunghezza | |
| Founder & Creative Chairman | Anselmo Ramos |
| Chief Client Officer | Carmen Rodriguez |
| COO Global Partner | Paulo Fogaça |
| Global Partner / Executive Creative Director | Ricardo Casal |
| Global Partner / Executive Creative Director | Juan Peña |
| Creative Director | Bruno Mazzotti |
| Creative Director | Dean Paradise |
| Creative Director | Sam Lemoine |
| Associate Creative Director | Jose Ramirez |
| Associate Creative Director | Jeff Schermer |
| Social Art Director | Charlotte Simons |
| Social Copywriter | Daphne Lefran |
| Account Director | Monique Beauchamp Estrella |
| Management Supervisor | Carolina Foster |
| Senior Account Executive | Veronica Perez |
| Project Manager, Account Services | Claire Golden |
| Head of Production | Renata Neumann |
| Producer | Solana Froment |
| Producer | Christina Chin |
| Group Strategy Director | Pablo Rosas |
| Senior Planner | Maria Fernanda Perez |
| Chief Digital Intelligence Officer | Christian Pierre |
| Head of Art | Guido Fusetti |
| Sr. Social Project Manager | Kristy Garcia |
| Creative Manager | Christina Cornejo Ayala |
| Creative Manager | Junia Parodi |
| VP, Creative | Karin Onsager-Birch |
| Client Creative Director | Gianmaria Schonlieb |
| Client Creative Director | Nancy Strange |
| Lead Designer | John Tolson |
| Brand Marketing Manager | Paige Heavin |
| Director, Brand Marketing | Shelley Ong |
| Director, Head Of Brand Social Media | Bryna Corcoran |
| Social Media Manager | Chaia Raibon |
| Social Media Manager | Steph Ramirez |
| Marketing Program Manager | Connor Hall |
| Senior Marketing Program Manager | Kristin Sheff |
| Producer | Kacey Hart |
| Casa di Produzione | Merge |
| Director | Ramiro Carranza |
| Artista | Theo Grimes |
| Artista | Zipeng Zhu |
| Artista | Shanée Benjamin |
| Artista | Mich Miller |
| Artista | Melita Tirado |
| Artista | Olivia M Healy |
| Artista | Bàrbara Alca |
| Artista | Milo Wren |
| Artista | Spencer Ashley |