Natxo Díaz

I'm a leading creative director passionate about the industry work, creative technology and business transformation. As Global Head of Craft I'm responsible for all creative execution and craft for VMLY&R Health across all territories. I'm member of the global executive creative board for VMLY&R Health, member of the EMEA executive creative board for VMLY&R and member for the creative council for WPP in Spain.

Under my creative leadership, VMLY&R Health has been named as Health Agency of the year in Spain by El Publicista (2021 and 2022) as well as the #2 creative agency in Spain over all categories. Our campaign ‘Sugar Kids’ was named most awarded campaign in Spain in 2022 across both FMCG and Health categories.

I'm ranked as #5 global creative for healthcare by the One Show (2022) and my work has been recognized with over 210 international awards including Cannes Lions, Clios, LIA, Eurobest, One Show, ADC, NYFestivals or El Ojo. I'm a prolific juror for the main international festivals including Clios, Eurobest, Dubai Lynx, El Ojo or ADSTARS, and president of the jury at Aspid Awards and Salud Festival.

I've worked with clients such as Telefónica, Movistar, Endesa, Spanish Red Cross, Repsol, Toyota, SAP, DHL, Warner Bros and the Spanish Ministry of Defense. In the pharma space, I've worked with clients including Pfizer, GSK, AstraZeneca, Reckitt Benckiser, Janssen, J&J, Boehringer Ingelheim, Daiichi Sankyo, Lilly, Novo Nordisk, Takeda, Gilead, MSD, Merck, Beiersdorf, Biogen or Bristol-Myers Squibb.