Ivan Bormaister
Associate Creative Director at M&C Saatchi
Dubai, Emirati Arabi
TitoloDon't go live and drive 1
Agenzia
Campagna Don't go live and drive
Cliente General Motors Corp.
Marca Cadillac
Data di Prima Diffusione/Publicazione 2019 / 12
Settore Auto Nuove
Slogan Keep your eyes on the road
Trama People are always doing live streamings on their phones while driving. It's dangerous to them and other people, but they don't care. What matters for them, is the viewers. So, Cadillac did a campaign that highlight the risk to drive while you are using your phone.
Tipo di Media Stampa e stampati
Chief Creative Officer
Associate Creative Director
Art Director
Art Director
Art Director
Copywriter
Copywriter
Photographer

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