Titolo | Ecuatorianízate |
Agenzia | Fantástica |
Campagna | Ecuatorianízate |
Cliente | Anheuser-Busch |
Marca | Pilsener |
Data di Prima Diffusione/Publicazione | 2021 / 5 |
Settore | Birre |
Filosofia | Ecuador is currently facing difficult times as a result of a strong social crisis exacerbated by the pandemic and one of the most visible consequences for citizens has been the loss of roots in their roots: many of them do not feel an identity defined. Pilsener has been part of the history of Ecuador for the last 110 years, reaffirming its commitment to the country, its people and its traditions, which is why it presents #Ecuatorianízate, a great communication platform that seeks to become the new identity and pride of the Ecuadorian. an expression that wants to change what they feel as a country and what they reflect to the world. To launch this platform, the brand - with the help of Fantástica and Akira Cine - created films in honor of the doctors who showed Ecuadorians, in their hardest moments, that it was possible to get ahead and that they were full of strength . There are also films with Enner Valencia, the new blood of Ecuadorian football and with different emblems of that Ecuador that exists, which has strength, passion and love, but is lost in difficult situations. |
Tipo di Media | Interattivo |
Lunghezza | |
Market | Ecuador |
Founder & CEO | Daniel Osorio |
Chief Creative Officer | Daniel Bérmudez |
Creative Vice President | Alejandro Gomez |
General Director Account | Adriana Alba |
Account Executive | Eliana Rodríguez |
Digital Director | Mauricio Alvarez |
Digital Manager | Camila Orduz |
Community Manager | Santiago Cuellar |
Advertising Manager | Alejandro Molina |
Advertising Manager | Eddy Cepeda |
Advertising Manager | Camila Almeida |
Casa di Produzione | Akira Cine |
Director | Juan Rueda |
Producer | Yadira Gómez |
Sound Production | Sónica |
Sound Designer | Camilo Montilla |