Diana Kuhlmann
Creative Director at McCann San José
San José, Costa Rica
TitoloThe Secret is Experience-3
Agenzia
Campagna The Secret is Experience
Cliente McCann San José, Costa Rica
Marca KFC
Data di Prima Diffusione/Publicazione 2021 / 3
Settore Alimentari
Slogan The Secret is Experience
Trama In 2021, Costa Rica's senior unemployment increased 138% becoming a huge problem for thousands of adults who need a job. But in KFC we believe in the experience of adults 65+. Our best example? The Colonel Sanders. At age 65 our Colonel started KFC and sold more chicken than ever in his life. It's in our brands DNA to believe and give job opportunities to senior citizens who need them. Today 25% of our employees are seniors. That is why from March to Labor Day we invite everyone to hire seniors like we do.
Filosofia We believe in the experience of adults 65+. Our best example? The Colonel Sanders. At age 65 our Colonel started KFC and sold more chicken than ever in his life. It's in our brands DNA to believe and give job opportunities to senior citizens who need them. Today 25% of our employees are seniors. That is why from March to Labor Day we invite everyone to hire seniors like we do.
Problema In 2021, Costa Rica's senior unemployment increased 138% becoming a huge problem for thousands of adults who need a job.
Tipo di Media Stampa e stampati
Creative Copywiter
Creative Copywriter
CCO
Designer

People related to this work

You might also like...

Trending

Create a free Talent profile and become a member of AdForum

Get Started