| Titolo | #GGCdiscountGaming |
| Agenzia | Digital Playas |
| Campagna | La Grosse Game #GGCdiscountGaming |
| Cliente | Cdiscount.com |
| Marca | Cdiscount Gaming |
| Data di Prima Diffusione/Publicazione | 2021 / 1 |
| Settore | Giochi e Giocattoli |
| Trama | We created an online event with 3 top players of Call of Duty Warzone playiing on Twitch. Their communities gave them 5 challenges to realize live : if they succeed, their community win. This 100% organic campaign went viral. |
| Filosofia | - 3 top Call of Duty streamers playing live on Twitch - 5 challenges given by their community to realize live - No competition, just fun and chill |
| Problema | Cdiscount is a well known French e-commerce platform but Cdiscount Gaming needed to boost its awareness to exist by itself. |
| Risultato | 3h of gaming, live Top 2 trending topic on Twitter France 10K unique Twitter users engaged 80K views on Twitch +2,5M people reached Without media investment |
| Tipo di Media | Branded Content |
| Lunghezza | |
| Più informazioni | https://digitalplayas.com/ |
| Head of Social Media | Robin DELÉPINE |
| Manager of Brand Content | Hugo Frenay |
| Art Director | Vincent Pounchou |
| Project Director | Vincent Hernandez |
| Community Manager | Benjamin Garnier |
| Community Manager | Emma Descamps |
| President/CEO | Elliot Brame |
More Work
SEE ALL#GGCdiscountGaming
- MARCA:
- Cdiscount Gaming
- AGENZIA:
- Digital Playas