Katie Cooper
Production Manager at Freelance
London, Regno Unito
TitoloMates for Life
Agenzia
Campagna Mates for Life
Cliente Department for Transport
Marca THINK!
Data di Prima Diffusione/Publicazione 2021 / 12
Settore Road Safety
Filosofia The Department for Transport today announces its new campaign for THINK! The new work aims to help stop drink-driving ahead of the holiday season and shift perceptions on the consequences of drink-driving. Mates for Life, created by brand and customer experience agency VMLY&R, extends from the highly impactful Pint Block campaign which showed the humorous and surprising ways young people can stop drink-driving. The new campaign evolves this even further to demonstrate why it’s so important to step in. The Christmas and New Year period is one of the most dangerous times of year for drink driving collisions1, but what’s more, risk perception of drink-driving has dropped by over ten percentage points for 17-24-year-old male drivers compared to last year2. In the first campaign since VMLY&R retained the government account earlier this year, the Department for Transport aims to combat the shift in risk perception and encourage mates to intervene if a friend is about to drink before driving. The campaign highlights the endless opportunities a life-long friendship can bring, something that is worth protecting. Mates for Life further builds on THINK’s award-winning Mates Matter strategic platform, which has seen the most significant shift in young men’s attitudes towards drink-driving in over a decade. The campaign highlights the success of appealing to humour, positivity, and friendship when speaking to the young men who are most at risk when it comes to drink-driving. Mates for Life launches as an online film and will run across social, with media planning and buying from OmniGov and Wavemaker.
Tipo di Media Interattivo
Lunghezza
Post Produzione
Audio
Casa di Produzione
Director
Producer
Production Manager
Production Assistant
Executive Producer
Direttore della fotografia
Production Designer
Editor
Colorist
2D Lead
2D Artist
CG Artist
Executive Producer
Production Assistant
Sound Engineer
Advertising Manager
Media Agency
Media Agency

People related to this work

You might also like...

Create a free Talent profile and become a member of AdForum

Get Started