Nathalie Teleu
Mag. at DEMNER, MERLICEK & BERGMANN Werbegesellschaft mbH
Austria
TitoloVolkstheater – Angry citizens wanted!
Agenzia
Campagna Volkstheater – Angry citizens wanted!
Cliente Volkstheater
Marca Volkstheater
PostedGennaio 2021
Settore Cinema e Teatri
Filosofia The Volkstheater faces declining public interest and falling tickets sales. To promote “The Merovingians or The Total Family”, the story of an angry citizen who cures his aggression by smashing objects, we invited Vienna to a public anger room, where anyone could smash stuff. “Punch pad” posters, promotion guys in punching bag costumes and more promoted our public anger therapy. A smashing success with over 7 million impressions, over €250k in PR and a sold out premiere.
Tipo di Media Interactive Outdoor Experience
Lunghezza
Creative Director
Creative Director
Art Director
Copywriter
Copywriter
Designer
Project Manager
PR manager

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