Tom Langan
Planning Director at T&Pm
London, Regno Unito
TitoloThank You For Wearing A Mask In Store
Agenzia
Campagna Thank You For Wearing A Mask In Store
Cliente Starbucks Corporation
Marca Starbucks
Data di Prima Diffusione/Publicazione 2020 / 8
Settore Caffe', The, Bevande al cioccolato, Bevande per colazione
Trama With masks becoming mandatory to wear in UK retail spaces, we saw a proactive opportunity for Starbucks UK to position mask-wearing as an altruistic, community-focused act. Starbucks is famous for writing customers’ names on cups. So we played into this with a self-deprecating visual, posted on their Instagram and Facebook channels, that showed the even greater challenge baristas face, thanks to customers wearing their masks.
Tipo di Media Social Media
Creative Team
Business Director
Designer
Production Company Producer
Social Media Team
Social Media Team

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