Titolo | Avatar Robot Cafe |
Agenzia | ADK Creative One |
Campagna | Avatar Robot Cafe |
Cliente | Ory Laboratory |
Marca | Ory Laboratory |
Data di Prima Diffusione/Publicazione | 2019 |
Settore | Equiipaggiamenti medicali |
Filosofia | At Avatar Robot Cafe, people with disabilities remotely controlled robot avatars - such as Orihime, which is controlled by via eye tracker - to wait on tables. The cafe opened for three weeks in Tokyo to create more employment opportunities for people with disabilities. The project was covered in more than 500 articles, with media exposure worth 7.6m USD. Most importantly, more than five handicapped people who participated were successfully hired by a company after the project. |
Tipo di Media | Product Design/Development |
Lunghezza | |
Agency | ADK Marketing Solutions |
PR Agency | Sunny Side Up |
Event production | ZYX INTERNATIONAL |
Creative Director | Yoshihiro KOZUKA |
Creative Director | Kenshiro SADAKA |
Creative technologist | Yoshihiro KOZUKA |
Creative technologist | Kenshiro SADAKA |
PR Director | Satoshi INNAMI |
PR manager | Masami SHIMAMURA |
PR Planner | Masaya UCHIDA |
Copywriter | Satoshi INNAMI |
Art Director | Taku KASAHARA |
Designer | Kei TAKIMOTO |
Creative Producer | Mutsumi HAYASHIDA |
Direttore della fotografia | Sho SATO |
Production Manager | Kenta TERADA |
Production Manager | Sakura Egami |
Director | Sho MATSUKI |
Editor | Sho TOMINAGA |
Event producer | Chihiro Kato |
Product Manager | Miho FUJIOKA |
Product Manager | Shodai KAKO |
Account Executive | Akihiko KIYOMIYA |
Account Executive | Atsushi HAYASHI |
Event Planner | KOSUKE AONO |