Michael Chedid
Social Media Director at Leo Burnett
Riyadh, Arabia Saudita
TitoloWho did it first? McDonald's vs. Alexander Wang
Agenzia
Campagna Who did it first? McDonald's vs. Alexander Wang
Cliente McDonald's
Marca McDonald's
Data di Prima Diffusione/Publicazione 2019 / 11
Settore Ristoranti e Fast Food
Slogan @AlexanderWang WE DID IT FIRST!
Trama Alexander Wang “drew inspiration” from our paper bag to launch his new handbag. ​ We called him out and we served it as fast as we serve our food. On the same day, we had posted our parody on @McDonaldsksa and we tagged him in front of all his followers: @Alexanderwang, we did it first. ​ Our post trended upon fashion influencers and outlets, in Saudi and around the world. Wang went on to collaborate with McDonald’s to launch a collection called I’m Wangin’ it. With one parody post, McDonald’s Saudi Arabia had turned into a fashion movement.
Filosofia We called Alexander Wang out after seeing his post and we served our reply as fast as we serve our food. On the same day, we had posted our parody on @McDonaldsksa and we tagged him in front of all his followers: @Alexanderwang, we did it first.
Problema Alexander Wang “drew inspiration” from our paper bag to launch his new handbag.
Risultato Our post trended upon fashion influencers and outlets, in Saudi and around the world. Wang went on to collaborate with McDonald’s to launch a collection called I’m Wangin’ it. With one parody post, McDonald’s Saudi Arabia had turned into a fashion movement.
Tipo di Media Social Media
Lunghezza
Market Stati Uniti, Emirati Arabi, Russia, Ucraina, Turchia
Più informazioni https://www.instagram.com/p/B40IXaGHJOp/?igshid=bk4gmwjjmtqa
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