Leandro Bechara
Senior Art Director at TBWA\Lew Lara
São Paulo, Brasile
TitoloThe Mountain Intervention
Agenzia
Campagna The Mountain Intervention
Cliente Anheuser-Busch
Marca Patagonia
PostedSettembre 2022
Settore Birre
Filosofia The peak of your career or, perhaps, an even higher peak? Highliners perform a breathtaking feat in Sao Paulo between two skyscrapers to create an unexpected OOH.
“The Mountain Intervention”, from Cerveza Patagonia, wants to get people to reflect about their priorities in life.
In the middle of the chaos of Sao Paulo, the busiest city in Brazil, 135 metres up in the air, athletes walk along a 125-metre highline to get people to reflect about the way they live their lives in big cities.
Tipo di Media Case Study
Lunghezza
Creative Director
Art Director
Copywriter
Head of Marketing
Marketing Manager
Producer
Location Producer
Production Director
Direttore della fotografia
Drone
Drone
Drone
Drone
Drone
Drone
Drone
Drone
Sound Production Estúdio Casa Da Árvore
Voice Talent
Soundtrack
Soundtrack
Editor
Sound Design and Mix
Sound Design and Mix
Producer
Content Photography Direction
Highline Producer
Photographer
Athlete
Athlete
Athlete
Athlete
Athlete
Athlete
Athlete
Athlete
Athlete

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