Titolo | The Mountain Experiment |
Campagna | The Mountain Experiment |
Cliente | ZX Ventures |
Marca | Cerveza Patagonia |
Data di Prima Diffusione/Publicazione | 2021 / 9 |
Settore | Birre |
Trama | With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. 20 participants with high levels of stress were interviewed by a psychologist, then 3 of them spent a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment. |
Tipo di Media | Web Film |
Lunghezza | |
Creative Director | Bernardo Tavares |
Art Director | Victor Yves |
Art Director | Leandro Bechara |
Copywriter | Bernardo Tavares |
Director | Irmãos Meirelles |
Casa di Produzione | Café Royal |
Sound Production | André Caccia Bava |
Photographer | Juliano Dutra |
Head of Marketing | Daniel Silber |
Brand Specialist | Eduardo Fernandes |