Leandro Bechara
Senior Art Director at TBWA\Lew Lara
São Paulo, Brasile
TitoloThe Mountain Experiment
Campagna The Mountain Experiment
Cliente ZX Ventures
Marca Cerveza Patagonia
Data di Prima Diffusione/Publicazione 2021 / 9
Settore Birre
Trama With anxiety levels sky high, Cerveza Patagonia carries out an experiment to reduce anxiety by immersing participants in the mountains. 20 participants with high levels of stress were interviewed by a psychologist, then 3 of them spent a week in wood cabins in the mountain city of Cambará do Sul, in the South of Brazil. Their levels of patience, sleep quality, fatigue, irritability, self-criticism, and compulsive eating were measured before, during, and after the experiment.
Tipo di Media Web Film
Lunghezza
Creative Director
Art Director
Art Director
Copywriter
Director
Casa di Produzione
Sound Production
Photographer
Head of Marketing
Brand Specialist

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