NBA - " Stephen Curry"

Translation

Translation New York, Stati Uniti

24144

Marca: NBA
Paese: Stati Uniti

Cliente: NBA

Titolo	Stephen Curry
Agenzia	Translation
Campagna	2015 March Madness Animated, Baby!
Cliente	NBA
Marca	NBA
Data di Prima Diffusione/Publicazione	2015 / 3
Settore	Sport di Squadra, eventi sportivi
Slogan	The Dance Never Ends
Trama	The NBA is putting a whole new spin on throwback jerseys.
Filosofia	The professional basketball league has launched its first campaign around NCAA March Madness by employing a neat visual trick—showing NBA stars with overlaid animations of the college uniforms from their NCAA days.Stephen Curry, James Harden, Al Horford, Kyle Lowry, Paul Pierce, Dwyane Wade and Russell Westbrook all star in 15-second ads from Translation, voiced by the indomitable Dick Vitale. It's not just the clothes that change. Westbrook, presently of the Oklahoma City Thunder and formerly of the UCLA Bruins, transforms into a bear wearing a pair of the player's infamous red glasses. Even the YouTube video descriptions are packed with Vitale slang, Easter eggs for the hardcore zealots.Running under the tagline "The dance never ends," it's a nice simple concept, illustrating that some of the college stars that viewers are cheering on now will be in the NBA soon enough—and that it's OK to enjoy both leagues. The spots don't show the pros giving up wads of cash as they return to the NCAA, though.
Tipo di Media	Televisione
Lunghezza	15 seconds
Post Produzione	WAX
Color Grade (Animation)	WAX
Conform	WAX
Audio Post	Sonic Union
Managing Partner	Toni Lipari
Executive Producer	Andrew Linsk
Director of Broadcast Production	Miriam Franklin
Chief Creative Officer	John Norman
Producer	Rochelle Brown
Executive Creative Director	Betsy Decker
Senior Creative	Matthew McFerrin
Executive Producer	John Connolly
Studio Director	Justine Cortale
Chief Executive Officer (CEO)	Steve Stoute
Senior Creative	Armando Samuels
Producer	Patrick Gantert
Senior Producer	Evan Meeker
Executive Producer	Maxwell Gosling
Engineers (Mix)	Fernando Ascani
Executive Producer	Carole McCarty
Senior Creative	Matt Comer
Senior Vice President, Group Account Director	Tim van Hoof
Chief Strategy Officer	John Greene
Head of Brand Strategy	Tim Flood
Strategist	Geoff McHenry
Strategist	Lindsey Neeld
Associate Producer	Philinese Kirkwood
Business Affairs Manager	Brian Enright
Account Executive	Chris Martin
Senior Project Manager	Matt DeSimone
Creative Director	Ingi Erlingsson
Producer	Ant Baena
Production Assistant	Corina Priestley
Roto / Prep	Krishnan Balakrishnan
Roto / Prep	Nikita Alagan
Roto / Prep	Aravindan.C
Roto / Prep	Thirupathi Raja
Roto / Prep	Stephan Arun N
Roto / Prep	Murthy N
Roto / Prep	Satish R
Design	Pedro Vergani
Image Design	Stefan Falconer
Design	Stefan Falconer
Image Design	Duncan Gist
Image Design	Samuel Bell
Image Design	Harj Bains
Image Design	Steffano Ottaviano
Image Design	Romain Loubersanes
Image Design	Mattias Breitholtz
Image Design	Pablo Lozano
Image Design	Tim Whiting
Editor	Joe Dillingham
Assistant Editor	Nate Kim
Colorist	Tom Poole
Assistant Colorist	Kath Raisch
Colorist	Steve Picano
Engineers (Mix)	David Papa
Mix Assistant	Ben Conlon
Voiceovers	Todd Cummings
Composer	Victor Margo
Music Sound Design	Future Perfect Music
Casa di Produzione	Golden Wolf
Casa di Produzione	Blacklist
Color Grade (NBA footage)	CO3 (New York)