| Titolo | Free-fall Parachute Sale |
| Titolo (Lingua Originale) | Paraquedas |
| Agenzia | Wieden + Kennedy |
| Campagna | Paraquedas |
| Cliente | Elo |
| Marca | Elo |
| Data di Prima Diffusione/Publicazione | 2019 / 10 |
| Settore | Plastic Cards/Investimenti |
| Filosofia | Every second count on a new advertising campaign for Cartão Elo, a 100% Brazilian credit card, by Wieden + Kennedy São Paulo. To show how easy is to pay with Elo on Google Pay the agency shot skydivers in a parachute purchasing in free fall jump following the concept "Vai na sua Vai com Elo", who values the attitude of who makes their own choices and have a misfit behaviour. The “Free-fall Parachute Sale” was shot in a 8000 feet high and was performed in partnership with professional skydivers Arthur Zanella and Thiago Negão, with more than 10,000 jumps together, known for free flights from touristic sights and became the launch film of the campaign. |
| Tipo di Media | Televisione |
| Lunghezza | |
| Executive Creative Director | Eduardo Lima |
| Executive Creative Director | Renato Simões |
| Creative Director | Felipe Ribeiro |
| Creative Director | Diego Limberti |
| Copywriter | Matheus Sanches |
| Art Director | Diogo Bueno |
| Art Director | Gustavo Henrique |
| Agency Producer | Regiani Pettinelli |
| Agency Producer | Thais Bonizzi |
| Digital Producer | Ricardo Barbin |
| Account Management | Fernanda Antonelli |
| Account Management | Priscilla Carvalho |
| Account Management | Bianca Paulucci |
| Account Management | Beatriz Chedid |
| Account Management | Soluwa Bernardi |
| Planning Team | André Troster |
| Planning Team | Bruno Araldi |
| Planning Team | Ariane Kopke |
| Strategist | André Troster |
| Strategist | Eliel Guilhen |
| Strategist | Gustavo Cabral |
| Strategist | Rubens Santos |
| Social Media Strategist | Gabriel Marchi |
| Social Media Strategist | Erick Ramalho |
| Media Team | Thais Altschuller |
| Media Team | Cintia Mavros |
| Media Team | Marina Signori |
| Media Team | Gabriela Mansano |
| Media Team | Victor Meireles |
| Approval Client | Luis Cassio de Oliveir |
| Approval Client | Renata Ucha |
| Approval Client | Christina Ricci |
| Casa di Produzione | Fauna |
| Director | Fernando "Del" Reginato |
| Executive Director | Patrick Petry |
| Direttore della fotografia | Gabriel Risso Bianchini |
| Executive Producer | Melinha Lobo |
| Account Production | Graziella Nadruz |
| Editor | Daniela Guimarães |
| Post Produzione | BTFLY Coletivo |
| Audio Post Facility | DaHouse Audio |
| Soundtrack Production | Lucas Mayer |
| Soundtrack Production | Markus Thomas |
| Soundtrack Production | Rodrigo Sagui |
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