| Titolo | Axe You Masterclass |
| Cliente | Unilever |
| Marca | Axe |
| Data di Prima Diffusione/Publicazione | 2019 / 1 |
| Trama | Girls, humor, basketball - these are the topics that get the 8-second attention span of young Filipino men. How can we engage them to discover more substantial within themselves? Introducing Axe Masterclass. A series on online and on-ground classes headed by four local influencers that are based heavily on the top 4 new passion points we discovered for men. Students who finished on top of each class were given a chance to collab with their mentors, a film grant, and even a job offer. Masteclass videos were also produced online to reach more men. |
| Tipo di Media | Eventi |
| Lunghezza | |
| Creative Director | Roman Carlo Olivarez |