Roman Carlo Olivarez
Executive Creative Director at MullenLowe TREYNA
Mandaluyong City, Filippine
Titolo Closeup Free To Love Series
Cliente Unilever
Marca CloseUp
Data di Prima Diffusione/Publicazione 2018 / 1
Trama For almost 50 years, Closeup Toothpaste has always stood for confidence to act on one’s attraction. Attraction has evolved with the times, but many young people in the Philippines are still restricted by cultural mindsets and media portrayals that hinder them from getting close. As a champion for Closeness, Closeup launched #FreeToLove, a movement that supports closeness of all kinds - regardless of gender, age, race, class.
Tipo di Media Branded Content
Lunghezza
Creative Director

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