Lana Bedekovic Rosandic

Lana Bedekovic Rosandic

Owner / Managing director at ALERT
Zagreb, Croazia


I am Owner and CEO of independent full service advertising agency Alert in Croatia and Slovenia and Owner and CEO of specialised influencer agency Webfluential in Croatia.
I have more then 20 years of experience in advertising. Before starting my own agencies I was Head of strategy in Publicis.
Alert is currently one of the top advertising agencies not only in Crotia but in whole Adriatic region with Clients such as HP, Mastercard, Philip Morris and many others. Also, Weblfuential is biggest influencer agency in Croatia.


February 2020 - Present (4 anni 4 mesi)
Founder and CEO
Owner / Managing director
Alert d.o.o.
May 2004 - Present (20 anni 1 mese)
Communications & Arts
Regional full service advertising agency
Client Service Director
Ogilvy & Mather
2008 - 2009 (1 anno)
Clients: IBM, Unilever, Kraš, Lenovo, LG, Motorola...
Brand Planning Director
Zagreb, Croazia
2001 - 2008 (7 anni)
Heineken, L'oreal, Nestle (Maggi&Thomy), T-mobile, Whirlpool, SEB Groupe, Seat, Hewlett-Packard, Coca-Cola, Wustenrot, MAN, Ferrero, Cappy, Bonaqua, Toyota & many others

Research & strategic planning of communication / Croatia & region
Regional coordination of ATL & BTL activities
ATL & BTL campaigns planning & execution of activities
Public Relations


BS Marketing

2006 - 2010 (4 anni)
Marketing in non profit organisations

Bachelor of Architecture (BArch)

1992 - 1998 (6 anni)

Other professional activities

PHNX Tribute 2020

Awards Jury Member

PHNX 2021

Awards Jury Member

Balticbest, Tallinn

Awards Jury Member

PHNX 2022

Awards Jury Member

PHNX 2024

Awards Jury Member

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