| Titolo | Biodiversity |
| Agenzia | Publicis Montreal |
| Campagna | Tobacco VS Planet |
| Cliente | RSEQ/De Facto |
| Marca | RSEQ/De Facto |
| Data di Prima Diffusione/Publicazione | 2019 / 11 |
| Settore | Anti-Drug/Alcohol/Tobacco Message |
| Slogan | Your addiction. Our affliction. |
| Filosofia | How do you raise awareness to today’s youth (17–25), a demographic that’s increasingly jaded with anti-smoking campaigns? By showing them the very real impact of the tobacco industry on something they’re interested in and concerned about: the environment. |
| Tipo di Media | Interattivo |
| Lunghezza | |
| Creative Director | Mélissa Charland |
| Director | Jérémie Saindon |
| Casa di Produzione | 4ZERO1 |
| Head of Production | Sann Sava |
| Copywriter | Olivier Giguère |
| Copywriter | James Viloria |
| Copywriter | Éléonore Hurtibise |
| Art Director | Eric Bouchard |
| Art Director | Mylène Bénard |
More Work
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- AGENZIA:
- Publicis Canada
Deforestation
- MARCA:
- RSEQ/De Facto
- AGENZIA:
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Walkers
- MARCA:
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- AGENZIA:
- Publicis Canada
Canes
- MARCA:
- MIRA Foundation
- AGENZIA:
- Publicis Canada