Rogger Kenneth Schales
Associate Creative Director at Publicis Groupe Sri Lanka
Colombo, Sri Lanka
TitoloAnchor Newdale Strawbery - Case Study
Cliente N/A
Marca Anchor Newdale - Strawberry
Data di Prima Diffusione/Publicazione 2018 / 1
Trama Sri Lanka is a tiny island on the world map with its own set of social and cultural nuances. Surprisingly, BTL advertising still plays a big role here and has a huge impact. So when Anchor Newdale wanted to launch its Strawberry flavoured Yogurt and Milk, going with the traditional ATL approach was not an option. We needed to think local for an impactful launch.
Tipo di Media Esterna
Lunghezza
Art Director, Project
Idea Creation

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