Ease Labs - "The Beauty Hidden Inside Cannabis"

McCann Health Brazil

McCann Health Brazil São Paulo, Brasile

Premi

7026

Questo spot fa parte della collezione ACT Responsible

Marca: Ease Labs
Paese: Brasile

Cliente: Ease Labs

Titolo	The Beauty Hidden Inside Cannabis
Agenzia	McCann Health Brazil
Campagna	The Beauty Hidden Inside Cannabis
Cliente	Ease Labs
Marca	Ease Labs
Data di Prima Diffusione/Publicazione	2021 / 12
Settore	Farmaceutici/Sanitari
Filosofia	Situation The scientific use of cannabis still faces prejudice. More and more science has proven the benefits of cannabis drug use for a range of disease treatments with clinically proven results. And, every day, the technology of the Ease Labs laboratory has discovered benefits and evolved as a science the more it observes and learns from its results. Challenge The challenge was to show the beauty behind cannabis as the world knows it and, at the same time, create a concept and a campaign that was joyful and attracted the attention of all audiences. Solution To demystify this prejudice that still exists, we use the microscopic view of cannabis leaves, to take the deeper look that science is capable of. For this we created the concept: the beauty hidden inside cannabis. As a result, a graphic campaign of singular beauty was born, accompanied by the same simplicity and effectiveness as its concept.
Tipo di Media	Interattivo
Lunghezza	94 seconds
Chief Executive Officer (CEO)	Joao Consorte
Creative Director	Alessandra Gomes
Art Director	Eduardo Basque
Copywriter	Fernando Franchim
Executive Producer	Themistocles Silva
Executive Producer	Ycaro Prata
Executive Producer	Jessica Brockestayer
Executive Producer	Karen Xavier
Account Director	Ana Padinha
Casa di Produzione	Deep Films
Director	Thiago Silva
Direttore della fotografia	Felipe Lion
Editor	Lucas Mello
Colorist	Ricardo Herling
Sound Producer	Studio Tesis
Post Produzione	Deep Films
Production Company Producer	Ycaro Prata
Production Company Producer	Karen Xavier
Global Account Leader	Ana Padinha
Post Produzione	Eduardo Basque