Shiona is responsible for leading RAPP’s strategic global offering across the network which spans APAC, Europe and The Americas, working on brands such as Virgin Media, PayPal, Ford and PokerStars.
Over the past 8 years, Shiona has driven major changes in client communication strategies, leading to increased integration across client business, significant commercial successes and award-winning creative work, including a number of DMA gold awards. As their trusted strategic partner, she has led her clients to deliver true integration across multiple channels, placing insight, technology and data at the heart of an enhanced customer experience.
Prior to RAPP, she worked client side as Marketing Director at Virgin Wines and Harper Collins where she pioneered e-CRM best practice and led digital transformation.