Cherry Koshy
Creative Director, Content Writer, Copywriter at Al-Futtaim Health
Dubai, Emirati Arabi
TitoloGreat Escape Drive Campaign
Cliente Mahindra & Mahindra
Marca The Great Escape
Data di Prima Diffusione/Publicazione 1997 / 1
Trama The Great Escape was an iconic cross country drive event for 4x4 drivers of Mahindra and Mahindra. This event was held across the rugged and rain soaked plains of Bhopal. The insight here: the adventure fueled bunch of drivers in Bhopal were also Crazy movie lovers of action. Idea: reposition the drive through the eyes of movie loving fans!
Tipo di Media Integrated Media/360 Activation
Senior Copywriter

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