Elvira Peltola
PR manager at RA Kombinat
Almaty, Kazakistan
TitoloAgreement with Mother Film Case (RU)
Agenzia
Campagna Agreement with Mother
Cliente ForteBank
Marca ForteBank
Data di Prima Diffusione/Publicazione 2020 / 3
Settore Istituti di Credito
Filosofia On March 8, everyone calls their mom, but from the next day people do it less often. ForteBank decided to better the situation and created a special “Agreement with Mother” then quietly sticking it in an each agreement with the bank.

By signing the “Agreement with Mother”, the client of the bank promises to call his/her mother, come to visit her and give flowers and gifts more often. ForteBank has shot the reaction of customers on a hidden camera and then released a small video.
Tipo di Media Relazioni Pubbliche
Lunghezza
Marketing Director
Editor
PR manager
Creative Director
Copywriter
Designer
Account Director
Account Manager

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