Titolo | Agreement with Mother Film Case (RU) |
Agenzia | RA Kombinat |
Campagna | Agreement with Mother |
Cliente | ForteBank |
Marca | ForteBank |
Data di Prima Diffusione/Publicazione | 2020 / 3 |
Settore | Istituti di Credito |
Filosofia | On March 8, everyone calls their mom, but from the next day people do it less often. ForteBank decided to better the situation and created a special “Agreement with Mother” then quietly sticking it in an each agreement with the bank. By signing the “Agreement with Mother”, the client of the bank promises to call his/her mother, come to visit her and give flowers and gifts more often. ForteBank has shot the reaction of customers on a hidden camera and then released a small video. |
Tipo di Media | Relazioni Pubbliche |
Lunghezza | |
Marketing Director | Anton Kim |
Editor | Daniyar Agabekov |
PR manager | Elvira Peltola |
Creative Director | Nikita Ermolaev |
Copywriter | Rasul Abidov |
Designer | Inna Gurets |
Account Director | Elena Dmitrieva |
Account Manager | Taissia Samoilova |