Sid Nair

Unexpected works at DDB. Borderless creativity at Ogilvy. Disrupting the convention at TBWA. Truth well told at McCann. My creative thinking has been molded by the guiding principles of these great agencies. For the last ten years, I've journeyed through different countries and unearthed unique local insights to create effective work while driving business growth for brands including American Express, Coca-cola, Prudential, WWF, Four Seasons Hotel, Formula One, Nestlé, Land Rover, Manulife, Unilever and more. I'm also proud that I've been part of the jury and my work has been recognized at various regional and global award shows including The One Show, Ad Stars, Cresta, Caples and more. Notably, I got a cheeky mouse to increase Tiger numbers in India, put customers in the spotlight for the anniversary of a leading telecom network in Bahrain, created a Christmas store that only accepts the currency of Happiness for Manulife, educated the people of Vietnam on the true cost of plastic through Prudential & WWF, and helped build a stroppy chatbot with ‘tude for DDB.

On several occasions, I’ve used creativity to boost the reach and effectiveness of the agency like creating new recruitment and retention strategies, building a strong performance culture, and implementing unique training methods and creative internship programmes to groom young talent.

As ACD, my agencies have won Creative and Digital Agency of the Year titles, seven times, in three years at two different regional award shows. In 2020, DDB & Tribal Vietnam was named the 4th hottest creative agency in Vietnam and I was named the 12th hottest Creative by Campaign Brief Asia. To top that, we were ranked #1 by R3 worldwide for pitch wins and total revenue, recording an average growth of 28% YoY. Okay, I’ll be frank here. I had extremely talented teammates for support and some terrific mentors to guide me. Thank you, ladies & gents. You know who you are.

Look, there’s more to me than that. Growing up, I liked pizzas, horror movies, hip hop, and beer (don’t tell my Mum that). Today, I enjoy entertaining clients with great presentations, playing with visuals and words, and keeping an open line of communication with suits, planners and the rest. I also like writing stories and building brands with strategic (and creative) thinking. More importantly, I am a good team player, I respect honesty and I'm 100% loyal to the company I'm working for. False promises and self-promotion aside, I believe the proof is in the pudding. My work.