Volvo Volts - "Volts by Volvo"

FamousGrey

FamousGrey Groot-Bijgaarden, Belgio

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5825

Marca: Volvo Volts
Paese: Belgio

Cliente: Volvo

Titolo	Volts by Volvo
Brief	A survey by Volvo Cars Belgium revealed a striking fact: 56% of electric drivers don’t know if the electricity they use is green. So what’s the point of driving electric if your electricity isn’t green? Volts by Volvo was the answer. It's a green energy contract for your home, enabling you to drive clean by charging green. Volvo suddenly became an energy provider as well as a car maker. Green energy expert Eneco served as consultant on the project.
Agenzia	FamousGrey
Campagna	Volts by Volvo
Cliente	Volvo
Marca	Volvo Volts
Posted	Novembre 2019
Settore	Automobili/Motoveicoli
Trama	A survey conducted by Volvo Cars Belgium, revealed a striking insight: 56% of electric drivers don’t know if the electricity they use is green. 24% even admits using grey energy. But what’s the point of driving electric, if your electricity isn’t green?Volts by Volvo was the answer to this paradox of electric driving. Volts by Volvo is a green energy contract for your home, enabling you to drive clean by charging green. As a result of this strategic choice and new product, Volvo suddenly went from being a car manufacturer to being an energy provider.Volts by Volvo was developed in close collaboration with green energy expert Eneco, served as our consultant and helped us with legal conditions of the energy contracts.
Tipo di Media	Case Study
Executive Creative Director	Peter Ampe
Executive Creative Director	Jonathan Detavernier
Creative Team	Marc Richard Vander Heyden
Creative Team	Diederik Jeangout
Experience Director	Maarten Breda
Strategist	Maarten Van Daele
Brand Leader	Barbara Van Huis
Project Manager	Matthias Roose
Business Director	Joachim François
PR manager	Laure Vandeghinste
PR manager	Déborah de Klerck
Business Director	Carola Michiels
Developer	Arno van Biesen
Digital Project Manager	Kurt Van Nieuwenhove
Web designer	Greg Ellinger