Bloknot Anapa - "Our Sea"

LLC GRAPE Russia

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Questo spot fa parte della collezione ACT Responsible

Marca: Bloknot Anapa
Paese: Russia

Cliente: Bloknot Anapa

Titolo	Our Sea
Brief	We created a new sea food brand and put it in on shelves of supermarkets in Anapa, a coastal city. However, instead of actual food we put rubbish caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. We created the design of the package using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging.
Agenzia	LLC GRAPE
Campagna	Our Sea
Cliente	Bloknot Anapa
Marca	Bloknot Anapa
Posted	Novembre 2019
Settore	Pesce, crostacei
Trama	The seafood you've never tried before. We created a new sea food brand and put it in on shelves of supermarkets in Anapa, a coastal city. However, instead of actual food we put rubbish caught in the sea off the coast in Anapa. A sea cocktail of tins, Black sea mix of plastic bottles, cigarette stubs as sea bulls and a seafood salad with plastic bags – all this could be found on the shelves in shops during the campaign which ended with a city-wide community work day. We created the design of the package using the most frequent rubbish found in sea – plastic bottles, cups and bags, cigarette stubs and tins. This rubbish was put through a linocut after being colored with typographic colors. Final images were photoshopped and used in the packaging.
Tipo di Media	Interattivo
Creative Director	Artem Filimonov
Creative Team	Marat Arutyunov
Art Director	Vladimir Lifanov
Designer	Anastasia Ashukina
Designer	Fedor Nozdrin
Designer	Igor Smirnov
Producer	Valeria Mamaeva
Producer	Ksenia Boyarkina
Motion Designer	Andrey Geraskin
Motion Designer	Evgenia Maksimova
Colorist	Dmitry Litvinov