Philippe Pauwels
Design at Boondoggle
Leuven, Belgio
TitoloFAQ
BriefReaders were given the power to directly question politicians, thus finding out what the local elections were really about. Instead of an uninterested “f#ck the elections” readers could instead “FAQ the elections” (as in, Frequently Asked Questions). This put the power back where it belongs, in the hands of the readers.
Agenzia
Campagna Faq
Cliente ‎De Persgroep
Marca De Morgen
PostedNovembre 2019
Settore Finanza/Assicurazioni
Trama We gave readers the power to directly ask questions to their politicians, thus finding out what the local elections were really about. Instead of an uninterested “f#ck the elections” we gave readers the power to “FAQ the elections” (meaning frequently asked questions) By FAQ'ing politicians and issues we put the power back where it belongs, in the hands of the readers.
Tipo di Media Case Study
Digital Marketing Manager
Creative Director
Copywriter
Art Director
Art Director
Strategist
Strategist
Design
Account Director
Animator - Animation

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