| Titolo | The Cancer Cover |
| Brief | Norway is world leading when it comes to melanoma, and almost 90% of the cases are connected to UV radiation. To remind Norwegian women about the importance of protecting their skin, KK (Norway’s biggest women's magazine) teamed up with the Norwegian Cancer Society to create a special summer edition: thanks to a special UV sensitive ink, the cover model develops skin cancer when the magazine lies unprotected in the sun. |
| Agenzia | Try Reklamebyrå |
| Campagna | The Cancer Cover |
| Cliente | KK |
| Marca | Brand Reputation and Social Responsibility |
| Posted | Novembre 2019 |
| Settore | Giornali, Libri, Periodici |
| Trama | KK is Norway's biggest womens magazine. |
| Tipo di Media | Branded Book |
| Creative Team | Caroline Riis |
| Creative Team | Eirik Sørensen |
| Client Director | Kristina Skogen |
| Producer | Marianne Eskeland |
| Designer | Terje Johansen |
| Aller Strategic Advisor | Kathrine Røst Nilsen |
| Motion Designer | Syver Lauritzen |
| Motion Designer | Rebecca Thaule |
| Sound | Kim M. Jensen |
| Producer | Andreas Roel Vevle |
| PR Advisor | Robin Idland Krüger |
| PR Advisor | Aliaa Neolle Hamza |
| Editor in Chief | Ingeborg Helldal |
| Editor | Stine Therese Strand |