Titolo | Talking can save lives |
Brief | Suicide is the second biggest killer of German youth. It’s proven that discussing your feelings is one of the most effective ways to prevent suicide. However, suicide is a taboo topic that isn’t being discussed. On September the 10th, the International day of suicide prevention, Caritas launched a campaign (#YouMattertoMe) within the gaming community, turning a taboo topic into a talking point for German youth. A game with a difference. A game that can only be played once. |
Agenzia | BBDO Group Germany |
Campagna | Talking can save lives |
Cliente | Deutscher Caritasverband e.V. |
Marca | Suicide Prevention Service [U25] |
Posted | Novembre 2019 |
Settore | Fondazioni caritatevoli, Volontariato |
Trama | Caritas created their [U25] organization to help combat the alarming German suicide statistics by offering verbal and text based support and counseling to vulnerable youth under the age of 25. |
Tipo di Media | Branded Content |
Chief Creative Officer | Wolfgang Schneider |
Creative Managing Director / ECD | Kristoffer Heilemann |
Creative Director | Andy Wyeth |
Creative Director | Konstanze Druyen |
Concept | Rodrigo Henriques |
Concept | Michael Plueckhahn |
Concept / Chief Production Officer | Steffen Gentis |
Art Director | Ailton Henriques |
Art Director | Till Reiber |
Art Director | Rosario Brancato |
Copywriter | Christian Korntheuer |
Account Management Team | Patrick Krug geb. Heinz |
Account Management Team | Marta Zlatewa |
Account Management Team | Marco Triendl |
Account Management Team | Jan Kronies |
Creative technologist | Martin Boeing-Messing |
Game Consultant | Kristin Janulik |
Casa di Produzione | CraftWork Duesseldorf |
Sound Design Company | Motor Entertainment GmbH |
Sound Production | nhb Berlin |
Sound Producer | Verena Beck |
Director | Sven Schrader |