Marketing Director
at
Sanofi Medley Farmaceutica
| Titolo | The Greatest Carnival Without Pain |
| Agenzia | Publicis Brasil Comunicação |
| Campagna | The Greatest Carnival Without Pain |
| Cliente | Sanofi Medley Farmaceutica |
| Marca | Dorflex |
| Data di Prima Diffusione/Publicazione | 2019 |
| Settore | Medicina tradizionale |
| Filosofia | Salvador is the Brazilian capital of Carnival, world-famous for its intensity and energy. But spending days partying around town takes a toll on the body: muscle pain. Worse: it makes people miss part of the most important Brazilian party. Dorflex, the number 1 pain reliever in Brazil, wasn’t OK with that. We needed to save people's Carnival from the pain, or like we say in Portuguese, “dor”. But how could we help people overcome it when “dor” is present even on the name of the city? In order to strikethrough "dor", we transformed the city of Salvador into the city of SALVA (which means “SAVE” in Portuguese). |
| Tipo di Media | Esterna |
| Lunghezza | |
| Marketing Director | Vinicius Santos |
| Marketing Director | Fernanda Pincherle |
| Marketing Director | Bruno Oliveira |
| Marketing Director | Andre Rodrigues |
| Marketing Director | Gabriella Nogueira |
| Marketing Director | João Santana |
| Media Planner | Viviana Maurman |
| Media Planner | Erica Capellano |
| Media Planner | Flavia Pinho |
| Media Planner | Pedro Moreale |
| Media Planner | Patrick Monteagudo |
| Media Planner | Guilherme Mota |
| PR Agency | Espalhe MSL |
| PR Executive | Cláudia Cecília |
| PR Executive | Adriana Cardoso |
| PR Executive | Aline Marques |
| PR Executive | Gabriel Grunewald |
| PR Executive | Fernanda Monroy |
| Agency marketing/ PR | Vivid Brand |
| Account Executive | Beatriz Chami |
| Account Executive | Guilherme Nogueira |
| Account Executive | Rodrigo Crisafulli |
| Account Director | Gabriela Borges |
| Account Manager | Beatriz Pedrosa |
| Planning Director | Alexandra Varassin |
| Account Planner | Diana Santos |
| Account Planner | Luciana Colnaghi |
| Account Planner | Matheus Funke |
| Account Planner | Heitor Konatsu |
| Account Planner | Guilherme Camargo |
| Chief Creative Officer | Domenico Massareto |
| Creative Director | Marie Julie Gerbauld |
| Creative Director | Leonardo Giannetti |
| Copywriter | Mauricio Muniz |
| Copywriter | Philippe Lacerda |
| Art Director | Bruno Silva |
| Agency Executive Producer | Thiago Rique |
| Agency Executive Producer | Mariana Mendes |
| Agency Producer | Daniela Andrade |
| Agency Producer | Nathan Peres |
| Agency Producer | Michele Pavao |
| Agency Producer | Lucas Milian |
| Agency Producer | Gabriela Chineze |
| Casa di Produzione | Vivid Brand |