Titolo | Road Dogs |
Agenzia | McCann New York |
Campagna | Meet a New Breed of Scratch-Off Game |
Cliente | New York Lottery |
Marca | New York Lottery |
Data di Prima Diffusione/Publicazione | 2022 / 4 |
Settore | Intrattenimento vario |
Filosofia | Get your dog paws ready. The New York Lottery is launching the new $1,000,000 Lucky Dog Scratch-Off Series. McCann New York helped develop and create both the product and the campaign, which asks the question, how would your dog spend a million dollars? The tickets themselves are elegantly designed with bright colors and twelve different dogs begging to be scratched. The campaign launches on National Pet Day (April 11th) with a spot called, “Road Dogs.” Directed by JJ Adler of Ruckus, the piece features a pack of dogs hitting the road in winning style. It leans into the joy that every dog feels when they stick their head out of a car window. But in this case, the car is limousine. Delightfully shot, it’s full of wind-swept hair, flopping tongues, and little bit of drool. |
Tipo di Media | Televisione |
Lunghezza | |
Più informazioni | www.nyluckydog.com |
Editing Company | Cartel |
Sound Design and Mix | Wave Studios |
Chief Creative Officer | Shayne Millington |
Chief Creative Officer | Pierre Lipton |
SVP, Executive Creative Director | Dominick Baccollo |
SVP, Executive Creative Director | Jason Ashlock |
Associate Creative Director | Noah Benezra |
Associate Creative Director | Antony Rush |
Senior Art Director | Gina Senese |
VP, Creative Director | Kiko Mattoso |
VP, Creative Director | Rafael Segri |
Senior Art Director | Sarah Wagner |
Head of Production | Aaron Kovan |
SVP Executive Music Producer | Eric Johnson |
Music Producer | Colleen Dahlstrom |
Junior Music Producer | Madison Rowe |
Business Manager | Natalie Hernandez |
Talent Manager | Krenzy Varga |
Talent Manager | Jessica Gelbart |
Senior Traffic Manager | Mark Kaufman |
Traffic Manager | Sabrina Natalio |
EVP, Executive Account Director | Nikki Maizel |
VP, Account Director | Molly Vossler |
Senior Account Executive | Christina Harman |
Account Executive | Ana Gonzalez |
Senior Project Manager | Ann-Marie Abril |
SVP, Group Strategy Director | Laura Frank |
VP Strategy Director | Emily Brown |
Senior Strategist | Billy LePage |
Associate Social Strategy Director | Kara Haynesworth |
Community Manager | Jordana Judson |
Casa di Produzione | Ruckus Films |
Director | JJ Adler |
Marketing Director | Greg Jones |
Head of Production | Sabrina Mossberg |
Producer | Matt O’Shea |
Production Manager | Moire Hurley |
Editor | Kevin Zimmerman |
Assistant Editor | Colleen McKay |
Editorial Company Executive Producer | Lauren Bleiweiss |
Editorial Senior Producer | Jamie Lynn Perritt |
VFX Supervisor / Creative Director | Victoria Osborn |
Production Creative Director | Brian Drucker |
Casa di Produzione | Framestore Pictures |
CG Supervisor | Nate Diehl |
Compositing Supervisor | Sébastien Boulanger |
Compositor | Kane Herd |
Compositor | Jonathan Jobin |
Compositor | Elaina Brillantes |
Compositor | Abhishek Singh |
CG Animator | Yarim Machado |
CG Modeller | Leslie Clark |
CG Asset Technical Director | Leslie Clark |
CG Asset Technical Director | Ariadna Nussberg |
CG Generalist | Ryan Robinson |
Finishing | James Cudahy |
Animation Designer | Coy Yuan |
Executive Post Producer | Nick Fraser |
Post-production Senior Producer | Michael Brown |
Production Coordinator | Emma Eckhoff |
Colorist | Kath Raisch |
Footage | Company 3 |
Sound Design and Mix | Isaac Matus |
Sound Producer | Eleni Giannopoulos |
Casa di Produzione | Craft NY |
Director | Juan Felipe Zuleta |
SVP Head Of Content | Adam Hirsh |
Senior Producer | Zoe Katz Greene |
Producer | Juan Sebastian |
Editor | Matt Badger |
Executive Producer | Caitlin Grady |
Producer | Ryan Smith |
Music Prod Company | JSM Music |
CEO / CCO | Joel Simon |
Music VP / Executive Producer | Jeff Fiorello |
Music Senior Producer | Norm Felker |
Music Senior Producer | Andrew Manning |
Music Producer | Sharon Cha |