Oxford - "Never Give Up"

DENTSU CREATIVE

DENTSU CREATIVE Paris, Francia

Premi

24002

Marca: Oxford
Paese: Francia

Cliente: Oxford

Titolo	Never Give Up
Brief	A little robot boy is dismayed when he can’t join in the complex hand-slapping games his human friends play at school. So he decides to teach himself, making detailed notes and sketches and practising in his spare time. He comes close to giving up, but the support of his “parents” spurs him on. And finally, after all his efforts, he’s able to join the cool kids. Learning is hard, but it makes you a better human. Oxford notebooks: power in your hands.
Agenzia	DENTSU CREATIVE
Campagna	Cool Robot
Cliente	Oxford
Marca	Oxford
Data di Prima Diffusione/Publicazione	2016 / 8
Settore	Cancelleria e prodotti per ufficio
Slogan	Power in your hands
Trama
Problema	Learning is not an easy task: it requires time, effort and determination, provided you have the right tools.It is from this observation that gyro: paris has created a new European communication platform for Oxford based on the concept of "Never Give Up."A creative idea that reflects the contribution of notebooks, diaries and Oxford applications in the long road to success.It is embodied in a film full of emotions and values, which tells how a robot manages to fit into his new school through perseverance and learning the Handshake, emblematic of the generation Z.This robot, able to think and learn, is a symbolic representation for easy identification of each and illustrating the importance of courage, abnegation, attempts and failures in the construction of its own success.gyro: paris breaks all the established codes of the notebook world to make Oxford brand the brand of a new generation, an unstoppable generation.#NEVERGIVEUP
Tipo di Media	Televisione
Lunghezza	146 seconds
Director	Drake Doremus
Casa di Produzione	U-Man
Production Company Producer	Hervé Humbert
Creative Director	Sébastien Zanini
Creative Director	Pierre-Marie Faussurier
Copywriter	Thierry Brioul
Art Director	Aurore Michelin
Art Director	Laurent Salles
Agency Producer	Alexandra Marik
Post Produzione	FIRM
Sound Production	Schmooze