Titolo | FACE CITY |
Agenzia | Wunderman Thompson |
Campagna | FACE CITY |
Cliente | BMW |
Marca | BMW 1 SERIES |
Data di Prima Diffusione/Publicazione | 2011 / 9 |
Settore | Full Size & DeLuxe Cars |
Slogan | NEW BMW 1 SERIES. UNIQUE. |
Filosofia | To underline the communication campaign around the launch of the new BMW 1 Series, JWT Paris has conceived a daring viral device that sets the internet user in a unique world, and at is image, in resonance with the 3 lines of the new BMW 1 Series designed to suit all personalities. Based on the “New BMW 1 Series. Unique” signature, Face City offers internet users the possibility to drive in a world full of visual and audio personal references. By uploading his photo, chosen from a facebook profile or taken from a webcam, the internet user dives immediately into the Face City adventure: guided by the new BMW 1 Series and to the rhythm of his own music, automatically selected according to the musical tastes published on the facebook profile, a new city with familiar lines comes out of the ground… The car minds between the streets before rising above the clouds in order to reveal to the internet user, like a satellite picture would, a city built to his facial features. Once revealed, this unique city can be explored indefinitely with the mouse, by zooming back and forth on the map. |
Tipo di Media | Sito Internet |
Post Produzione | Circus |
Account Executive | Axel Grollemund |
Account Executive | Marie Guillemin |
Account Director | Camille Constantin |
Account Manager | Olivier Daban |
Copywriter | Thierry Brioul |
Art Director | Laura Moreau |
Art Director | Laurent Salles |
Creative Director | Tanneguy de Thé |
Creative Director | Guillaume Cartigny |
Executive Creative Director | Ghislain de Villoutreys |
Interactive Development | Make Me Pulse |