Thierry Brioul
Concepteur-Rédacteur at Freelance
Paris, Francia
TitoloFACE CITY
Agenzia
Campagna FACE CITY
Cliente BMW
Marca BMW 1 SERIES
Data di Prima Diffusione/Publicazione 2011 / 9
Settore Full Size & DeLuxe Cars
Slogan NEW BMW 1 SERIES. UNIQUE.
Filosofia To underline the communication campaign around the launch of the new BMW 1 Series, JWT Paris has conceived a daring viral device that sets the internet user in a unique world, and at is image, in resonance with the 3 lines of the new BMW 1 Series designed to suit all personalities. Based on the “New BMW 1 Series. Unique” signature, Face City offers internet users the possibility to drive in a world full of visual and audio personal references. 
By uploading his photo, chosen from a facebook profile or taken from a webcam, the internet user dives immediately into the Face City adventure: guided by the new BMW 1 Series and to the rhythm of his own music, automatically selected according to the musical tastes published on the facebook profile, a new city with familiar lines comes out of the ground… The car minds between the streets before rising above the clouds in order to reveal to the internet user, like a satellite picture would, a city built to his facial features. Once revealed, this unique city can be explored indefinitely with the mouse, by zooming back and forth on the map. 
Tipo di Media Sito Internet
Post Produzione
Account Executive
Account Executive
Account Director
Account Manager
Copywriter
Art Director
Art Director
Creative Director
Creative Director
Executive Creative Director
Interactive Development

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