| Titolo | Washing Away Excuses |
| Agenzia | FCB Brasil |
| Campagna | Washing Away Excuses |
| Cliente | Whirlpool |
| Marca | Whirlpool's Brastemp |
| Data di Prima Diffusione/Publicazione | 2021 / 8 |
| Settore | Grandi elettrodomestici |
| Filosofia | Some of the excuses have been printed on t-shirts sent to about 200 opinion leaders, including journalists and influencers. When the shirts are laundered, the excuses disappear to reveal the message “Household chores are everyone’s chores.” A small number of shirts were also sold on an online pop-up store, enabling people to send them as a “gift” to a partner or significant other. |
| Tipo di Media | Integrated Media/360 Activation |
| Lunghezza | |
| CEO / CCO | Ricardo John |
| Client Services Team | Carolina Andrade |
| Client Services Team | Letícia Hengles |
| Client Services Team | Samia Reiter |
| Client Services Team | Mayara Nunes |
| Client Services Team | Thiago Iusim |
| Client Services Team | Elton Longhi |
| Planning Team | Isabela Katayama |
| Planning Team | Marcella Huche |
| Planning Team | Bruna Rodriguez |
| Planning Team | Renata Davila |
| Media Team | Robson Cruz |
| Media Team | Tiago Santos |
| Media Team | Teresa Urbano |
| Media Team | Nicola Aguiar |
| Media Team | Eliane Bernardino |
| Media Team | Fábio Freitas |
| Creative Team | Liandra Monteiro |
| Creative Team | Juscelino Vieira |
| Creative Team | Thiago Moralles |
| Creative Team | Thea Rodrigues |
| Creative Team | Renata Reigota |
| Creative Team | Marta Carvalho |
| Creative Team | Lucas Buled |
| Creative Team | Kaue Sá |
| Creative Team | Marcelo Rizerio |
| Creative Team | Ana Becker |
| Creative Team | Anna Martha |
| Production | João Albertini |
| Production | Daniela Fonseca |
| Production | Camila Galdencio |
| Production | Amanda Fonseca |
| Production | Carolina Ferreira |
| Production | Fernanda Geraldini |
| B.I. | Priscilla Olegario |
| B.I. | Barbara Feitosa |
| Casa di Produzione | M&A EVENTOS |
| Casa di Produzione | LANDIA Films |
| Director | Aline Lata |
| Managing Director/ Executive Producer | Sebastian Hall |
| Managing Director/ Executive Producer | Carolina Dantas |
| Executive Producer | Valentina Baisch |
| Executive Producer Assistant | Larissa Delfini |
| Production Coordinator | Camilla Bastos |
| Production Coordinator Assistant | Mari Prado |
| Production Coordinator Assistant | Luciana Andrade |
| Production Coordinator Assistant | Natalia Petrechen |
| Direttore della fotografia | Erico Toscano |
| Art Director | Rafa Blass |
| 1st AD | Tati Klein |
| Production Director | Andrea Beni |
| Location | Tati Setton |
| Art Production | Gisela Villalva |
| Art Assistant | Mari Godone |
| Post Production Coordinator | Elton Bronzeli |
| Copywriter | Breithner Monteiro |
| Grade | Marla Colour Grading |
| Sound Production | Cabaret |
| Sound Production | Bruno Peras |
| Maestro | Guilherme Azem |
| Mix | Guilherme Azem |
| Mix | Luiz Ortega |
| Client Services | Barbara Russiano |
| Client Services | Flávia Caparelli |
| Client Services | Ingrid Lopes |
| Coordinator | Carol Oliveira |
| Coordinator | Chandra Lima |
| Coordinator | Verusca Garcia |
| Voice | Michele Bittencourt |
| Director | Flávio Santos |
| Product and Relationship Director | Gustavo Almeida |
| Artistic Director | Victor Godoy |
| Director of Operations and New Business | Gabriel Lima |
| Client Services | Viviane Costa |
| Influencer Marketing Specialist | Georgia Murta |
| Approval Client | Stefany Saraiva |
| Approval Client | Wendel Teixeira |
| Approval Client | Gabriel Silva |
| Approval Client | Allyne Magnoli |
| Approval Client | Gustavo Ambar |
| Approval Client | Andrea Salgueiro |
More Work
SEE ALLThe Fairest Prenup
- MARCA:
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- AGENZIA:
- FCB Brasil
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- MARCA:
- Clube de Criação
- AGENZIA:
- FCB Brasil