|Titolo||Fuel House Episode 1 - Dallas Fuel|
|Cliente||Jack in the Box|
|Marca||Jack in the Box|
|Data di Prima Diffusione/Publicazione|
|Filosofia|| For the second year in a row, Jack in the Box maintains its presence in the rapidly growing esports industry as the primary sponsor of Dallas Fuel, Team Envy’s official Overwatch League esports team.|
To leverage the burger chain’s position as a sponsor and provide fans with behind-the-scenes access to their favorite players, David&Goliath created “Fuel House,” a six-part animated web series. Each episode features specific themes related to the Dallas Fuel team, gaming and pop culture, that provide layers of relatability and entertainment. For example, one episode sees the players plan an overly ambitious festival on a remote island doomed for failure, another sees them discussing their movie-like superpower ability, while a third features a robot that rises up against its human creators, reminiscent of the omnic crisis from Overwatch. Knowing the one thing that esports fans want most is access to pro players, their heroes, David&Goliath made the first four episodes center around a specific players from Dallas Fuel.
New episodes drop each Sunday on multiple digital and social platforms like Gamespot, Reddit and XBOX.
It was also timed to coincide with a major event hosted by Dallas Fuel on April 26-27. This event was the first Overwatch League stage held outside of its traditional home in Burbank, California. Jack in the Box brought Fuel House to the event with an interactive experience for fans.
The integrated campaign includes digital and experiential, social and .com, endemic and non-endemic elements to create a season-long program that meets millennial gaming fans where they are.
|Tipo di Media||Web Film|
|Founder & Chairman||David Angelo|
|Chief Creative Officer||Bobby Pearce|
|Executive Creative Director||Steve Yee|
|CD/ Art Director||Sheldon Melvin|
|CD / Copywriter||Matt Kappler|
|Art Director||Anna Andreen|
|Account Director||Richard Henderson|
|Account Supervisor||Petra Pinsani|
|Project Manager||Amy Chiang|
|Director of Broadcast Production||Paul Albanese|
|Agency Executive Producer||Kara Pierce|
|Agency Senior Producer||Jane Krull|
|Executive Creative Director||Terry Lee|
|Creative Director||Dane Macbeth|
|Executive Producer||Josh Libitsky|
|Head of Production||Liz Catullo|
|Director of Business Development||Anne Pendola|
|Animation Director||Jake Portman|
|Storyboard Artists||Roger LA|
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