Titolo Tooth fairy’s addres
Agenzia
Y&R Brazil
Campagna
Tooth fairy’s addres
Cliente
Faculdade de odontologia
Marca
Faculdade de odontologia
Posted Giugno 2019
Settore Ospedali e Cliniche private
Trama FOUSP, Latin America’s largest university, uses baby teeth in hundreds of research projects that save thousands of lives. But baby teeth are hard to come by. In an effort to boost donations, the university reinvented the story of the Tooth Fairy, with a modern-day twist. Through a short-animated film and a bedtime book FOUSP encouraged children to send their baby teeth directly to the Tooth Fairy herself. Children learned the importance of donating to a good cause and FOUSP became home to the largest collection of baby teeth in the world.
Tipo di Media
Interattivo
Lunghezza 122 seconds
Entrant Company
VMLY&R
Client
FOUSP (FACULDADE DE ODONTOLOG
Creative Vice President
Rafael Pitanguy
Creative Director
Rafael Gil
Creative Director
Rodrigo Almeida
Creative Director
Beto Rogoski
Creative Director
Laura Esteves
Creative Director
Kleyton Mourao
Art Director
Raphael "Raphu" Oliveira
Art Director
Rafael Gil
Art Director
Rick Garcia
Copywriter
Guilherme Ache
Copywriter
Pedro Cavalcanti
Client Services
Heloisa Guimarães
Producer
Thais Gordon
Producer
Deborah Garcia
Agency Production Team
Nicole Godoy
Agency Production Team
Camila Naito
Agency Production Team
Vivi Dias
Art Buyer
Monica Bereta
Art Buyer
Mariana Resende
Print Producer
Ronaldo Cavalcante
Planner
Paulo Vita
Media
Glaucia Montanha
Illustration
Sattu
Film Production Company
Cine Cinematografica
Director
Lu Villaca
Production
Equipe Cine
Executive Producer
Raul Doria
Executive Producer
Deo Borba
Director of Photography
Lucas Mello
Edition
Gabriel Lancman
Attendance
Victoria Scaff
Post Production Supervisor
Lucas de Paula
Post Production Supervisor
Sergio Cicinelli
Finalization
Cine X
Animation 3D Characters
CLAN VFX
Motion Animation
Anderson Tavares
2D Artist
Giancarlo Burani
Background Artist
Bidu Maio
CG Artist
Diego Velasco
Sound Studio
S de Samba
Sound Producer
Rafael Silverstrini
Sound Producer
Pedro Caldas
Sound Producer
Tiago Gamke
Sound Producer
Diego Guimaraes e R. Mancini
Voice Actor
Brenda Mayer